Fitness influencer Tammy Hembrow has made her name on social media with a clothing line and an accompanying workout app.
But the 28-year-old, who is now worth an estimated $38 million, grew up in a rural area with just 80 children in her entire school, lived in an old wedding reception venue with tables for walls and had to take baths outside.
The mother of three performed Australian Financial Review: How I did it Podcast in which she detailed her rise to the top.
“After living with my father, I decided to move to Singapore with my mother and stepfather. It was the complete opposite of what I had lived. My stepfather was extremely successful and they lived this life of luxury,” Tammy said.
She said it was unlike anything she’d seen up close before and only seen in movies.
Tammy added that this was the first moment that inspired her to strive for success, so upon her return to Australia she enrolled in a Bachelor of Business at Bond University.
She didn’t love the degree until she took a course on entrepreneurship, but it wasn’t long before she found out she was pregnant with son Wolf and had to drop out.
“It was a big surprise – at the time I had just started watching social media – it wasn’t like it is now, and I had started using it. I started posting glimpses of my life, but then I got pregnant and it turned everything upside down.
“People around me told me I ruined my life, but I took that and made people see the opposite,” she said.
Tammy said her love of health and fitness began around the same time, and when she became pregnant she was concerned that people would stigmatize her as a new mom since she was only 20 when she had her son.
But sharing her pregnancy online helped her grow her fan base, show people her work at the gym and defy stereotypes.
She noticed that people were excited about her journey, so she created PDFs of fitness programs to share and sell.
Tammy only paid someone $400 to demonstrate the exercises, and — after selling the PDFs for a while — the TammyFit app was finally born.
“I used different apps for meals and workouts and wanted everything in one place to give my users as much of the experience as possible,” she said.
Tammy, who has 15 million followers on Instagram, only charges app users $100 a year to use the app, and it has had 2.5 million downloads since it launched in 2018.
After launching the app and giving birth to her daughter Saskia, Tammy decided it was time to start a new business and started her own activewear label Saski Collection with her sister Amy.
Over the years, Tammy has said people often pigeonhole her as just an influencer, but the mother-of-three said she’s a mom and runs two successful companies, so she’s more than meets the eye sees.
Tammy recently had her third child, Baby Posy, in June with fiancé Matt Poole.
Originally credited as Tammy Hembrow on how she got from country life to $38 million