World · August 6, 2022

The Snickers manufacturer apologizes for the Taiwanese publicity

Mars Wrigley, maker of the Snickers chocolate bar, apologized for the launch of a Snickers product that Chinese social media users said suggested Taiwan was a country.
Videos and images showing a Snickers website promoting a limited edition Snickers bar and claiming the product was only available in the “countries” of South Korea, Malaysia and Taiwan have sparked a wave of rage on the Chinese microblogging platform. Weibo Friday.

Mars Wrigley later posted an apology on his Snickers China Weibo account and claimed that the relevant content had been changed.

“Mars Wrigley respects China’s national sovereignty and territorial integrity and conducts its business operations in strict compliance with local Chinese laws and regulations,” added Mars Wrigley.
However, the backlash from social media has not abated as many users were angered that the US company’s statement did not say that Taiwan was part of China, a cornerstone of Chinese foreign policy.
“Say: Taiwan is an inseparable part of the Chinese territory!” Read a comment under the post about the Snickers China Weibo account that received 8,000 likes.

The Taiwan issue is a hangover from a brutal civil war in China that ended in 1949 with defeated nationalists fleeing the island as the victorious Chinese Communist Party took control of mainland China.

Beijing considers Taiwan to be part of its territory and has never given up on the use of force to bring the island under its control.
Taiwan rejects China’s claims of sovereignty and claims that only its people can decide the island’s future.
Snickers joins a long list of foreign brands that have been forced to apologize after being called back by Chinese social media users for not using Beijing’s preferred nomenclature for the island: Taiwan province or Taiwan (China).
Protest over Snickers’ announcement came as sensitivity around Taiwan in mainland China is at its highest in decades after US House of Representatives Speaker Nancy Pelosi visited the island on Tuesday, prompting China to announce unexpected live fire drills around the island and a long list of Taiwanese import bans.

On China’s highly censored social media platforms, requests have been circulated for Beijing to launch a military assault on Taiwan in response to Ms. Pelosi’s visit.