Entertainment · June 23, 2022

PVR becomes the first trade fair chain with 100 percent 4K laser projection

New Delhi: Multiplex operator PVR on Tuesday announced an “enhanced preferred partnership agreement” with laser cinema solution provider Cinionic to power its 500 screens with Barco Series 4 4K laser projection. Cinionic’s Barco Series 4 family is next-generation 4K laser projection. Cinionic’s laser projection delivers exceptional presentation quality with vivid colors, high brightness and clear images on the screen, they said in a joint statement.

“Upon completion of the rollout on new and existing screens, PVR will become the first exhibition chain in India to adopt 100 percent 4K RGB laser projection,” it said.

This announcement continues a long-standing partnership between PVR and Cinionic, who are working together to enhance the cinematic experience for audiences in India, the statement continued.

“Through the expanded agreement with Cinionic, PVR will also benefit from Cinionic’s enhanced services with Cinionic Cloud, a digital platform for managed services through remote connectivity, improving performance and optimizing operational costs over time,” it said.

Moving away from the use of consumables, the Series 4 uses reusable components such as air filters, and the laser light source eliminates the need for lamps and their subsequent replacement and disposal.

The announcement was made at CineEurope, Europe’s largest convention and exhibition for cinema operators, taking place this week in Barcelona.

PVR Chairman and CEO Ajay Bijli said: “The Barco Series 4 4K RGB laser projectors are a sustainable investment by PVR as part of its commitment to make changes in operational practices to reduce emissions and use energy for a sustainable to save for the future.”

Wim Buyens, CEO of Cinionic, said: “We are proud to extend our strong relationship with PVR to deliver a fully laser-powered cinematic experience. The eco-friendly Barco Series 4 offers viewers across India a greener way to go to the cinema. ”

PVR is the leading player in the film exhibition business and currently operates 858 screens in 75 cities (India and Sri Lanka).