Apple has released two new chips built into more powerful new MacBook Pro laptops and a third-generation AirPod wireless earbud, paired with a new, cheaper monthly music streaming service.
We take a look at what’s new.
Apple’s new chips are called the M1 Pro and M1 Max. The company says they’re bigger and faster than its previous M1 chips.
The new chips were announced nearly a year after unveiling the first Mac computers powered by Apple’s own silicon design.
It follows reports that Apple has lowered its production targets for the iPhone 13 amid the global shortage of computer chips.
The new chips will help Apple improve video processing in its computers while increasing battery life.
“The Mac is now a year on from its two-year move to Apple silicon, and the M1 Pro and M1 Max represent another big step forward,” Apple said, while moving further away from Macs based on Intel Corp chips walked.
The California-based company, which launched its new line of iPhones just over a month ago, has added more products just in time for the holiday season.
The iPhone maker will have a $4.99 per month Apple Music subscription and add bright colors to its HomePod mini smart speakers.
Apple announced two new MacBook Pros equipped with the latest M1 Pro and M1 Max chips. The new laptops got a new case design and Apple replaced the touch bar with a set of physical buttons. Aimed at high-end creative professionals, the laptops also feature a new 1080p camera.
The new Apple chips also helped the company extend the battery life in these new laptops. Apple claimed the 14-inch model will deliver up to 17 hours of video playback, while the 16-inch model will play up to 21 hours of video – adding seven and 10 additional hours of battery life to the new notebooks.
The new 14-inch MacBook Pro model starts at $1,999 (€1,716) and the base 16-inch MacBook Pro model starts at $2,499 (€2,145). The top-of-the-line 16-inch MacBook Pro costs $6,099 (€5,235).
“We’re committed to creating the world’s best professional notebook, and today we’re excited to introduce the all-new MacBook Pro with M1 Pro and M1 Max – a groundbreaking combination of phenomenal performance, unrivaled battery life and groundbreaking features. Said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.
“The all-new MacBook Pro adds a stunning XDR display, more ports like MagSafe 3, an advanced 1080p camera, and a sensational six-speaker sound system, all in a stunning new design. The new MacBook Pro is simply second to none and is by far the best pro notebook we’ve ever built.”
Apple has launched the third version of its popular AirPods. The new earbuds start at $179 (€153) and have a few features that they would share with the higher-end AirPods Pro: The new AirPods come with spatial audio, longer battery life, and a new design.
The extended battery life allows for up to six hours of listening time and up to 30 hours of total listening time with the convenient charging case, the company says.
The AirPods and AirPods Pro come with a MagSafe charging case that allows customers to use magnetic wireless chargers to charge their earbud case. The base AirPods model received a price drop and is now $129 in the US.
The new laptops and earphones can be ordered online from Monday and will hit stores on October 26th.
“AirPods forever changed wireless headphones with their groundbreaking design, incredible sound and magical experience,” said Joswiak, Apple’s senior vice president of Worldwide Marketing.
“We’re excited to introduce the next generation of AirPods, delivering unparalleled sound through adaptive EQ and spatial audio with dynamic head tracking, as well as seamless interaction between Apple devices – making the world’s best-selling headphones even better.”