Groceries shoppers are proving resistant to tech disruption

Shopping for groceries is one chore that is proving stubbornly resistant to a tech revolution. Billions of venture capital dollars have been funnelled into start-ups that build warehouse robots and online delivery platforms, yet most shoppers still want to pick up a basket and dawdle round the aisles themselves.

Shoppers carry their purchases in Aldi and Sainsbury’s plastic shopping bags, in east London
on February 20, 2023. Photo by Daniel LEAL / AFP

Shoppers carry their purchases in Aldi and Sainsbury’s plastic shopping bags, in east London
on February 20, 2023. Photo by Daniel LEAL / AFP