Tanduay Distillers ties up with Canadian distributor

TANDUAY Distillers Inc., a subsidiary of LT Group Inc., has partnered with Christopher Stewart Wine & Spirits Inc. to promote its products in the Canadian market.

“Our distribution in Canada will be in the whole country, as we are already in British Columbia, Alberta, and Saskatchewan and are working on getting tenders on the government-controlled provinces like Ontario and Quebec,” Tanduay International business development manager Marc Ngo said.

“Moreover, [the reason we chose] Christopher Stewart Wine & Spirits [is that they] have sales teams for almost every province in Canada, which gives Tanduay the best possible opportunities to be present in every province,” he added.

Christopher Stewart brand manager Tyler MacKenzie said that Tanduay rum had great balance, structure, and character and added that the company’s portfolio would easily appeal to a wide variety of tastes.

“Rum doesn’t only come from the Caribbean islands. The Philippines has a long history of rum production and have an ideal climate for excellent rums,” MacKenzie said.

Get the latest news

delivered to your inbox

Sign up for The Manila Times newsletters

By signing up with an email address, I acknowledge that I have read and agree to the Terms of Service and Privacy Policy.

“Tanduay was named the World’s Number 1 Rum for six consecutive years after all.”

MacKenzie also said that Canada’s rum market was very vigorous and that there were many opportunities for growth.

“The quality and the marketing behind the brand are strong. It will take us time to get across the country, but we will get there,” he said.

Currently, Tanduay products available in Canada are the Tanduay Asian Rum Gold, Tanduay Asian Rum Silver, Tanduay Double Rum, Boracay Rum Coconut and Boracay Rum Cappuccino

“Besides on what we have, we are already in the works in bringing our full range, which includes Especia Spiced Rum, Tanduay Rum Amber and Tanduay Rum White to Canada by 2024,” Ngo said.

LT Group’s share price rose by 5 centavos to P9.10 on Friday.